corporate brand identity

Corporate branding is a strong tool for re-aligning a corporate strategy and ensures that the corporation – big or small – is leveraging adequately on the un-tapped internal and external resources. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.

Project Orange is experienced in working with clients on developing brand values in association with interior design projects, in any industries.

Here’s a list things your brand should include:

  • Developing your Branding Story
  • Corporate Identity Creation
  • Media Outlets
  • Marketing Communication, Planning & Execution
  • Logo (The symbol of the entire identity & brand)
  • Specifications for Signage (Interior & exterior design) and outdoor advertising
  • Standee, Display Graphics etc.
  • Apparel Design (Tangible clothing items that are worn by employees)
  • Letterhead and business card design
  • Typography & Color palette
  • Catelog Design Development
  • Design layouts and grids for print and web-based projects
  • Brochure guidelines
  • Writing style and voice
  • Social media guidelines
  • Photography, Editing & Photo Galleries.
  • Messages & Actions (Messages conveyed via indirect or direct modes of communication)
  • Other Communication (Audio, smell, touch, etc.)

There are 10 crucial steps on the way to a successful corporate branding strategy, and they can serve as a useful guide for any corporate branding project.

  • Branding Improves Recognition and Creates Trust
  • Build your own model as not every model suits all.
  • Consider what is driving your business
  • Aim to build long-term relationships with your customers
  • Exploit new technology.
  • Branding Generates New Customers.
  • Create the right delivery system.
  • Communicate / Be innovative, bold and daring – stand for something you believe in.
  • Measure the brand performance
  • Adjust relentlessly and be ready to raise your own bar all the times.